Better known for directing and co-writing award winning comedy series “Da ALI G Show” with friend Sacha Baron Cohen, James has directed campaigns for Diet Coke and Lloyd’s TSB. He applies his very own British sense of humour to his commercial work. He has an excellent eye for casting and an acute sense of comedy timing.

James has been nominated for an Emmy 2003, for Outstanding Directing of a Non-Fiction Programming, with the first American series of ‘Da Ali G Show’ commissioned by HBO